Khaadi – A Hugely Popular Pakistani Fabric Brand

Khaadi, one of Pakistan's retail industry behemoths, has an inspiring narrative that began with a small start-up 22 years ago and has led to its iconic status today. Khaadi, like any other global fashion name, was the brainchild of a single individual, and it grew from strength to strength under Shamoon Sultan's tenacious leadership. The brand's popularity continues to grow as a result of its ongoing invention and growth, while maintaining its unique aesthetic of colour and craft to create diverse and compelling products for a population that enjoys dressing up.

With a two-decade history, the company has stories and spiels that have contributed to the strong signature that Khaadi pk has now, the most prominent of which are its fabric designs. What, though, is the secret to this unstoppable rule? Khaadi's legacy is built on its strengths: colours that harken back to our roots, designs that reflect our emotions, fashion that connects with its audience, and a brand that wraps it all up in an amazing retail experience. When you walk into a Khaadi store, you know you're in a place designed to make you feel good.

Colour - Culture on display

Khaadi's strongest strength is its explosion of colour, which incorporates a potpourri of culture, craft, and tribal elements. It's not just about making a kaleidoscope; it's also about generating a sense of unity. With each of its collections, the brand consistently adds value in terms of intriguing colour palettes, unique styles that strike the appropriate balance between east and west, designs, and, of course, fabric, across all four seasons. Above all, Khaadi colours are an expression of emotion used to convey the mood of a collection or an occasion. Khaadi's heart and soul are represented by vivid hues or popping neons such as orange, fuchsia pink, and bright green tones.

 Khaadi Colour

Design Philosophy

Khaadi's design concept knows no limitations because the label hasn't imposed any restrictions on itself. It has always aimed to create a dynamic mix of designs that combine elements from Pakistan's rich history with modern sensibilities. That is why, in a short period of time, it transformed into a beloved lifestyle brand. The brand's continuous commitment to resurrecting local traditions, indigenous crafts, and merging them with global trends to make them relevant to the present is what we admire the most. Khaadi's blazing success can be attributed to this fine balance between the local and global worlds of design.

Khaadi Design

Exudes Confidence

The Khaadi Woman exudes confidence from the moment you choose Khaadi. Bright colours, artistic designs, traditional embroideries, and even shapes and silhouettes steeped in our history all contribute to a sense of independence, confidence, and emancipation. The radiant and free-spirited Pakistani woman has always been at the forefront of the brand; a woman who is as colourful, eclectic, and confident as the style she wears.


What Future Holds for Khaadi 

For the past 22 years, there is a reason why Khaadi has been the top pick of any fashionable Pakistani woman. The brand stands out because of its willingness to change and evolve with the times. The company believes in growth and innovation in all aspects, therefore Khaadi's originality continues to grow by leaps and bounds. Khaadi is now looking outward and at the globe, establishing a brand that can portray Pakistan's brand of fashion at a worldwide level, having established a deep-rooted legacy with its origins in Pakistan.

Khaadi sale events happen regularly, and you can buy Khaadi online in Australia at