Sobia Nazir is one of the Pakistan's largest designer brand, with a large retail network that offers a variety of quality designer clothing for ladies. It was founded in 1995 with the goal of revolutionising and making women's shopping more accessible in the country. Starting modestly it now employs more than 850 staff and works out of Islamabad.
With casual couture, formal dress, lawn, and embroidered suits, Sobia Nazir is one of the Pakistan's most versatile designer fashion company.
Sobia Nazir Silk, SN pret, Sobia Nazir Evening Wear, Sobia Nazir Lawn, Sobia Nazir linens, Sobia Nazir Brides, and Sobia Nazir Embroidered Fabrics are among the label's brands, which emphasise quality, design, innovation, and affordability.
Using patterns, cuts, and flashy colours to add a classy touch and epitomise style while maintaining faithful to budget, the brand offers a burst of style for all seasons and events.
Sobia Nazir is one of the few designers that have made it to Dubai, London, and Lakme Fashion Week, and her designs have appeared on the covers of prestigious publications like as Hello, OK, Elle, Niche Libas, Asian lady, Asiana, and Enstyle.