Desi Fashion Blog

Sana Safinaz is a joint venture between Sana Hashwani and one of her sisters-in-law, Safinaz Muneer. The company has risen to become one of Pakistan's most well-known fashion companies since...

Maria B, founded in 1999 by designer Maria Butt, is one of Pakistan's most well-known high-end fashion apparel labels. The designer, known as the CoCo Channel of the Pakistani fashion...

Hello, there! Summer is on its way. Have you updated your wardrobe with some new, cozy outfits? It's tough to spend long summer days without wearing light and comfy dresses,...

Agha Noor is the idea of two young Pakistani entrepreneurs, Agha Hira and Agha Noor. They both raised money to start Agha Noor, and their initial store was a small...

Sapphire Lawn, Pakistan's fastest-growing fashion clothing brand, aims to be at the cutting edge of style and innovation. Sapphire's latest environmental project, Weaving Green, is a game-changer. Weaving Green, a...

Khaadi, one of Pakistan's retail industry behemoths, has an inspiring narrative that began with a small start-up 22 years ago and has led to its iconic status today.